Client Retention & Marketing

Highly targeted marketing improves customer loyalty, increases ROI, and extends customer lifecycles.

The Benefits of Building Customer Loyalty

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Higher Revenues

Increased retention leads to higher customer lifetime value.

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Lower Costs

A retaining customer costs far less than acquiring a new one.

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Stronger Profits

Improved retention rates can dramatically increase profits.

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More Referrals

Long-term loyalty leads to referrals and recommendations.

The Importance of Maximizing Lifetime Value

Maximizing the lifetime value of a customer can be a full-time job if you aren’t armed with the right tools. It’s a tall order when you’re already strapped for resources, but RBI can help. What you need is a strategy for:

  • Retention
  • Upselling
  • Cross-selling
  • Obtaining referrals

Retention Marketing is the Answer

Our solutions integrate print and email to stay top of mind with your customers, driving them to personalized landing pages and into your dealership, showroom, or store.

Web, Social & Email

Integrated email campaigns drive traffic to a personalized landing page that captures customer data.

Web, Social, Email and Direct Mail Retention Maketing

Direct Mail

Includes 12 touches over three years, including:

  • A thank you card.
  • Maintenance reminders.
  • End-of-season reminders.
  • Seasonal greeting cards.
  • Anniversary of purchase card.
  • Sales promotions.

    3 Steps to Success

    1

    Clean and Validate Customer Data

    Our findings show that up to 20% of a clients’ database is outdated. RBI uses approved USPS and Canada Post software as well as our own proprietary software to:

    • Identify incorrect customer address information.
    • Find and update current addresse
    Clean and Validate Customer Data
    Segment Customer Data

    2

    Segment Customer Data

    We work with you to:

    • Devise a customized strategy that works for your unique situation.
    • Adapt the strategy based on customer purchase dates.

    3

    Send Customized Calls to Action

    We’ll send your customers touches that are:

    • Personalized
    • Timely
    • Incentive-based
    Send Customized Calls to Action

    Proven Results

    On average, 13% of loyal customers are purchasing 32% of annual volume!

    %

    increase in repeat sales

    %

    increase in repeat customer service sales

    %

    decrease in time spent retaining customers

    Personalize Your Event Calendar

    We will design your personalized event marketing calendar, including seasonal events, to promote your products throughout the year.

    Personalize Your Event Calendar

    Contact Us

    Get In Touch

    We value each of our clients and strive to make all our communications the best they can be.

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    Within 24 Hours
    Rapid contact

    Schedule your time today

    Schedule your time today

    Use our calendar link to schedule a time that works best for you.

     
    Book An Appointment

    CONTACT
    RBI International
    4094 Poplar St NE
    St Petersburg, FL 33703
    (888) 606-1116