Data-driven marketing positions you to retain your customers who have already purchased.
The Benefits of Building Customer Loyalty
Increased retention leads to higher customer lifetime value.
A retaining customer costs far less than acquiring a new one.
Improved retention rates can dramatically increase profits.
Long-term loyalty leads to referrals and recommendations.
The Importance of Maximizing Lifetime Value
Maximizing the lifetime value of a customer can be a full-time job if you aren’t armed with the right tools. It’s a tall order when you’re already strapped for resources, but RBI can help. What you need is a strategy for:
- Obtaining referrals
Retention Marketing is the Answer
Our solutions integrate print and email to stay top of mind with your customers, driving them to personalized landing pages and into your dealership, showroom, or store.
Web, Social & Email
Integrated email campaigns drive traffic to a personalized landing page that captures customer data.
Includes 12 touches over three years, including:
- A thank you card.
- Maintenance reminders.
- End-of-season reminders.
- Seasonal greeting cards.
- Anniversary of purchase card.
- Sales promotions.
3 Steps to Success
Clean and Validate Customer Data
Our findings show that up to 20% of a clients’ database is outdated. RBI uses approved USPS and Canada Post software as well as our own proprietary software to:
- Identify incorrect customer address information.
- Find and update current addresse
Segment Customer Data
We work with you to:
- Devise a customized strategy that works for your unique situation.
- Adapt the strategy based on customer purchase dates.
Send Customized Calls to Action
We’ll send your customers touches that are:
81% of shoppers use their phones or the internet to research products before buying.
return on ad spend vs national average.
increase in new customers.
average return to your website.
Personalize Your Event Calendar
We will design your personalized event marketing calendar, including seasonal events, to promote your products throughout the year.