Customer Data Intelligence

Clean data and sharp customer intelligence generate the best results at the lowest cost.

Our Customer & Data Intelligence Solutions that Work

Reliable and up-to-date customer data is another asset many companies overlook. Our Customer & Data Intelligence solutions assist organizations like yours to manage, maximize and increase their customer base using targeted marketing with clean data and focused insights.

Market & Customer Analysis
Business Intelligence Solutions
Intelligence-Based Marketing

Survey Development
Network Satisfaction Index

RBI Express Solution
Data Cleansing

Market & Customer Analysis
Business Intelligence Solutions
Intelligence-Based Marketing
Survey Development
Network Satisfaction Index
RBI Express Solution
Data Cleansing

Marketing & Customer Analysis

RBI offers custom analysis solutions for our clients that include:

Market potential analysis
Segmentation analysis
Behavior estimates
Trade area analysis

These insights enable you to become customer-centric with marketing programs that are designed for customer acquisition and retention and that deliver high ROI.

Business Intelligence Solutions

Our Business Intelligence Solutions give you tools such as trend reporting and surveys so you can leverage a complete solution with your partners and in your market.

Some of our solutions include:

Predictive modeling
Demographic insights
Vehicle registration data
Household income

Impact analysis
Behavior estimates
Drive through characteristics
Product distrubition

Trade area analysis for sales and support forecasts
Optimal local and regional boundaries
Data integration

Predictive modeling
Demographic insights
Vehicle registration data
Household income
Impact analysis
Behavior estimates
Drive through characteristics
Product distrubition
Trade area analysis for sales and support forecasts
Optimal local and regional boundaries
Data integration

Intelligence-Based Marketing

Our Intelligence-based marketing tools enables you to develop and support a strong network of retailers by analyzing market share and product penetration in conjunction with present and future marketplace metrics using easy to understand mapping tools.

These tools provide insights such as:

Customer loyalty
Profitability
Internal processes
Product purchases
Unknown factors affecting overall performance

Survey Development

Done right, surveys give companies valuable information that can’t be found in databases. These surveys can often point to lifestyle and behaviors factors that can turn up the profitability for a company.

We design custom surveys based on a needs assessment process that allows us to focus on your unique needs. In addition, organizational surveys provide an unobtrusive and convenient method for assessing key factors of an organization.

RBI Survey Development includes:

Facilitate discussions with your organization to determine your objectives
Determine what you need to learn from your customers, dealers, and employees.
Script your survey.
Distribute surveys via telephone, internet, email, and direct mail campaigns.

Capture data via IVR, telephone, internet, and mail.
Conduct online or telephone focus groups with current customers, dealers and/or employees.
Cleanse and analyze your data.
Provide analysis and predictive assessments.

Facilitate discussions with your organization to determine your objectives
Determine what you need to learn from your customers, dealers, and employees.
Script your survey.
Distribute surveys via telephone, internet, email, and direct mail campaigns.
Capture data via IVR, telephone, internet, and mail.
Conduct online or telephone focus groups with current customers, dealers and/or employees.
Cleanse and analyze your data.
Provide analysis and predictive assessments.

Network Satisfaction Index

Our Network Satisfaction Index (NSI) solution is designed to help you determine areas of opportunity and areas of concern at every network level. This solution creates and measures data that delivers strong reporting and analysis with real-time reporting to ensure quick and effective response to issues.

If a gap in network training is discovered, RBI will assist you in determining the best course of action through:

Skill gap analysis
Training effectiveness analysis
Additional training
Benchmarking
Best-in-Class recommendations

RBI Express Solution

Our RBI Express Solution provides two-way communications between the OEM, field staff and dealers. This two-way dialogue is a valuable line of communication to resolve a wide range of dealer issues. Results with our Express Solution can include:

Improved dealer satisfaction
Improved customer satisfaction
Time savings for both dealers and corporate employees

Positive image of OEM in the dealer community
Improved best practices

Improved dealer satisfaction
Improved customer satisfaction
Time savings for both dealers and corporate employees
Positive image of OEM in the dealer community
Improved best practices

This solution features:

Web-based routing of questions, comments, and requests to the appropriate corporate department.
Follow-up and accountability enforcement through color coded action alerts.
Issue tracking that ensures timely response.
Enhanced corporate accountability with advanced real-time reporting tools.
Review and control of corporate responses as required.
Tracked dealer satisfaction and dealer responses.
Options to make topics and responses public or private.
Searchable public inquiries made by other dealerships that may provide addition answers and information.
FAQ’s that provide a quick snapshot of previous responses.
Email and mobile notifications that ensure responders are aware of requests.

Field Staff Opportunities:

Assist with high volume of contacts
Provide dealer with direct contact to corporate
Alleviate dealers from feeling disconnected
Allow field staff to remain the face of the organization by providing responses to inquiries
Breakdown barriers to communication

Data Cleansing

There are important insights hidden in your customer data, and most companies don’t know that their data is riddled with errors. Data cleansing ensures that our clients have the cleanest customer list available which reduces cost over time. Bad data actually costs MORE than cleaning it. For example:

It costs $1 to check the data the first time it is entered.
It costs $10 in correction costs for time to track down bad data and to validate it.
It costs $1000 in revenue lost due to marketing costs, lost opportunities, and invalid reporting.