Customer & Data Intelligence

Turn your customer data into a long-term asset that feeds company performance.

Our Customer & Data Intelligence Solutions that Work

Reliable and up-to-date customer data is another asset many companies overlook. Our Customer & Data Intelligence solutions assist organizations like yours to manage, maximize and increase their customer base using targeted marketing with clean data and focused insights. 

Marketing & Customer Analysis

RBI offers custom analysis solutions for our clients that include:
  • Market potential analysis
  • Segmentation analysis
  • Behavior estimates
  • Trade area analysis

These insights enable you to become customer-centric with marketing programs that are designed for customer acquisition and retention and that deliver high ROI.

Business Intelligence Solutions

Our Business Intelligence Solutions give you tools such as trend reporting and surveys so you can leverage a complete solution with your partners and in your market. 

Some of our solutions include:
  • Predictive modeling
  • Demographic insights
  • Vehicle registration data
  • Household income
  • Impact analysis
  • Behavior estimates
  • Drive through characteristics
  • Product distrubition
  • Trade area analysis for sales and support forecasts
  • Optimal local and regional boundaries
  • Data integration
  • Predictive modeling
  • Demographic insights
  • Vehicle registration data
  • Household income
  • Impact analysis
  • Behavior estimates
  • Drive through characteristics
  • Product distrubition
  • Trade area analysis for sales and support forecasts
  • Optimal local and regional boundaries
  • Data integration

Intelligence-Based Marketing

Our Intelligence-based marketing tools enables you to develop and support a strong network of retailers by analyzing market share and product penetration in conjunction with present and future marketplace metrics using easy to understand mapping tools. 

These tools provide insights such as:
  • Customer loyalty
  • Profitability
  • Internal processes
  • Product purchases
  • Unknown factors affecting overall performance

Survey Development

Done right, surveys give companies valuable information that can’t be found in databases. These surveys can often point to lifestyle and behaviors factors that can turn up the profitability for a company.

We design custom surveys based on a needs assessment process that allows us to focus on your unique needs. In addition, organizational surveys provide an unobtrusive and convenient method for assessing key factors of an organization.

RBI Survey Development includes:
  • Facilitate discussions with your organization to determine your objectives
  • Determine what you need to learn from your customers, dealers, and employees.
  • Script your survey.
  • Distribute surveys via telephone, internet, email, and direct mail campaigns.
  • Capture data via IVR, telephone, internet, and mail.
  • Conduct online or telephone focus groups with current customers, dealers and/or employees.
  • Cleanse and analyze your data.
  • Provide analysis and predictive assessments.
  • Facilitate discussions with your organization to determine your objectives
  • Determine what you need to learn from your customers, dealers, and employees.
  • Script your survey.
  • Distribute surveys via telephone, internet, email, and direct mail campaigns.
  • Capture data via IVR, telephone, internet, and mail.
  • Conduct online or telephone focus groups with current customers, dealers and/or employees.
  • Cleanse and analyze your data.
  • Provide analysis and predictive assessments.

Network Satisfaction Index

Our Network Satisfaction Index (NSI) solution is designed to help you determine areas of opportunity and areas of concern at every network level. This solution creates and measures data that delivers strong reporting and analysis with real-time reporting to ensure quick and effective response to issues.

If a gap in network training is discovered, RBI will assist you in determining the best course of action through:
  • Skill gap analysis
  • Training effectiveness analysis
  • Additional training
  • Benchmarking
  • Best-in-Class recommendations

RBI Express Solution

Our RBI Express Solution provides two-way communications between the OEM, field staff and dealers. This two-way dialogue is a valuable line of communication to resolve a wide range of dealer issues. Results with our Express Solution can include:

  • Improved dealer satisfaction
  • Improved customer satisfaction
  • Time savings for both dealers and corporate employees
  • Positive image of OEM in the dealer community
  • Improved best practices
  • Improved dealer satisfaction
  • Improved customer satisfaction
  • Time savings for both dealers and corporate employees
  • Positive image of OEM in the dealer community
  • Improved best practices
This solution features:
  • Web-based routing of questions, comments, and requests to the appropriate corporate department.
  • Follow-up and accountability enforcement through color coded action alerts.
  • Issue tracking that ensures timely response.
  • Enhanced corporate accountability with advanced real-time reporting tools.
  • Review and control of corporate responses as required.
  • Tracked dealer satisfaction and dealer responses.
  • Options to make topics and responses public or private.
  • Searchable public inquiries made by other dealerships that may provide addition answers and information.
  • FAQ’s that provide a quick snapshot of previous responses.
  • Email and mobile notifications that ensure responders are aware of requests.
Field Staff Opportunities:
  • Assist with high volume of contacts
  • Provide dealer with direct contact to corporate
  • Alleviate dealers from feeling disconnected
  • Allow field staff to remain the face of the organization by providing responses to inquiries
  • Breakdown barriers to communication

Data Cleansing

There are important insights hidden in your customer data, and most companies don’t know that their data is riddled with errors. Data cleansing ensures that our clients have the cleanest customer list available which reduces cost over time. Bad data actually costs MORE than cleaning it. For example:

  • It costs $1 to check the data the first time it is entered.
  • It costs $10 in correction costs for time to track down bad data and to validate it.
  • It costs $1000 in revenue lost due to marketing costs, lost opportunities, and invalid reporting.
Results from our data cleansing solutions include:
  • Less time and frustration on data management.
  • Data is validated, segmented, and measured.
  • Actionable Insights are spotted and implemented.
  • Aggregate reporting of revenue streams becomes more powerful.

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We value each of our clients and strive to make all our communications the best they can be.

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CONTACT
RBI International
4094 Poplar St NE
St Petersburg, FL 33703
(888) 606-1116