Media Buying

Reach Your Audience Through The Power of Precision

Stop Guessing Your Audience and Start Targeting Them

Our 90% audience match rate assures that your ads will connect with the demographic you’re aiming for while maximizing your media spend. By leveraging our media buying solutions, you can refine your audience by using more than 3,000 available audience variables. You have the flexibility to pinpoint your ideal customers through demographics, economics, life events, political preferences, and more!

Our user-friendly platform lets you see estimated property counts, filter your audience in real-time, and activate them with Addressable Geo-Fencing. This allows you to deliver targeted ads across all device types directly to specific properties frequented by your ideal customers.

The Benefits of Addressable Targeting

Pinpoint Your Customer

Go beyond demographics without unstructured data to precisely target your customers at the household-level.

Boost Media Spend Performance

Unlock higher match rates and extend your reach. Combine your existing addressable CRM data with our 90%+ match rate to maximize your campaigns.

Real-Time Audience Control

Our Addressable Audience Curation tool allows you to plan, create, and activate highly targeted audiences in real-time using over 3,000 data variables.

Hyper-Local Optimization

Gain a deeper understanding of campaign performance with precise online and offline ZIP+4 reporting.

Premium Inventory With

Our PMP Solutions

Private Marketplaces (PMPs) offer a secure and curated environment for programmatic advertising. Unlike the open market, PMPs involve invite-only auctions where publishers control who can bid on their inventory.

We offer three convenient PMP options to suit your needs

Always-On PMP Deals
Access hundreds of pre-negotiated PMP deals for display, video, and CTV inventory, readily available.

Custom PMP Negotiation

Leverage our expertise to secure a new PMP deal tailored to your media needs.

Existing PMP Implementation

Integrate your pre-established PMP deals seamlessly with our platform.

Programmatic Solutions

CTV: Combine the reach and engagement of streaming TV to optimize your ads and audience.
- Ex. Espn sports app
Mobile: Deliver targeted mobile ads with purpose across our in-app and web inventory.
- Ex. HULU, TUBI, Pluto, MLB
Video: Attract users through pre and post-roll video ads on websites and mobile apps.
Display: Connect with potential and existing customers using audience-first programmatic targeting.

Native: Boost tad performance by using relevant, content-integrated ads that are less intrusive and more engaging.
Audio: Reach engaged users by utilizing audio ads —all through a single platform.
- Ex. Spotify and Iheart radio
Social: Enhance ad performance through various social media platforms.
- Ex. Facebook and Instagram
Google Ads (SEM): Manage and measure Google Ads to optimize efficiency and performance across your digital channels.

YouTube Ads: An all-in-one advertising solution to reach a highly engaged audience on one of the internet’s most popular websites
Political: Reach prospective and current supporters with cross-channel ads.
DTC Advertising: Engage with prospective and current consumers through effective targeting strategies and storytelling insights.
Retail Media: Reach targeted retail-network audiences with your creative content to influence and reinforce consumer behaviors.

Next-Level Media Buying Software

Take advantage of RBI International’s all-in-one media buying software or integrate individual tools that fit your needs.

Our platform provides a complete solution for managing digital and broadcast campaigns. With robust analytics, centralized billing and forecasting, and built-in task management features, you can streamline project execution. Gain a complete view of your media buying activity and use data-driven insights to maximize ROI.

Plan Your Progammatic Campaign

Build highly targeted household audiences using over 3,000 data points and powerful Boolean capabilities. Connect with your ideal customers in just five simple steps:

1. Define the location: Select from zip codes spanning all 50 states, metro areas, congressional districts, or individual groups and states.

2. Define the property type: Select from over 200 different property types, such as residential types, including single-family homes, high-rise condos, apartments, and many more home types and land use categories.

3. Define households using 3,000+ variables: Select from over 3,000 offline data variables, such as demographics, finances, buying behaviors, interests, hobbies, and more, to further refine your audience in real time.

4. Define inhabitants by frequent or infrequent visitors: Select from three types of users within the parcels to further refine the audience in real time.

a. Target every available connected device

b. Target frequently present devices (resident/employee)

c. Target infrequently present devices (non-resident/customers)

5. Generate, refine, and activate the campaign